khu-cv-ths-344-90826 Investigating the Effect of Social Influence and Hedonic Motivation on Willingness to Use Artificial Intelligence in Tourism Services with the Mediating Role of Performance Expectancy, Effort Expectancy, and Trust among Potential Iraqi Tourists Investigating the Effect of Social Influence and Hedonic Motivation on Willingness to Use Artificial Intelligence in Tourism Services with the Mediating Role of Performance Expectancy, Effort Expectancy, and Trust among Potential Iraqi Tourists 0 https://khu.ac.ir/cv/344/ 1789949869